RULE NUMBER ONE

Outcomes Matter

From Clay to Cup

Visuals that tell the story

Visual imagery and word play to punctuate concepts. 

Open Data and Analysis

Using data to help understand user context and analyze desired outcomes from the end user lens.

Simple, Straightforward Sales Tools

Cookbooks, Battlecards, Data Sheets, Presentations that help sell, explain where the solution has been successful and how outcomes were measured.

Defining a Value Profile

Desired State v. Current State

Simple tools to help define what a customer defines as valuable, how they rate the current state against their desired benefits/value to understand gaps. 

Solutions can be profiled for their ability to meet the desired value so that when overlaid on the current state it is clear how the solution increases value.