welcome to knewdall - population 1
How might we skate to where the puck is going? Predicting the trajectory of the puck is a little bit like predicting the future. We might not be able to predict the future, but we can predict one thing. Change.
Change happens. And that requires reinvention. Leaders need to connect, serve, collaborate, and reinvent. Yesterday's vision may not be applicable to today considering the rapid pace of change in our always on, constantly connected world.
Passion and Values are more important than Products and Services to break through the "me too" noise of the digital age. Passion and curiosity drive my work. With nearly 30 years of strategic business, technology, healthcare and marketing experience (domestic and global) I help organizations figure out their customers, develop ideas, products and services into actionable, outcome oriented solutions and then craft visual and written messages that are easily understood. I make it easier for companies to collect insight and translate that into the needs of their users. To help users connect their needs to the value we need to answer the question: "What's in it for me?" or "How will this solve X?" By understanding what users want or why, and then making the connection with how does the solution fit with the values and needs/wants, efficiency can be gained in the process of developing real solutions with less detours along the way.
Change happens. And that requires reinvention. Leaders need to connect, serve, collaborate, and reinvent. Yesterday's vision may not be applicable to today considering the rapid pace of change in our always on, constantly connected world.
Passion and Values are more important than Products and Services to break through the "me too" noise of the digital age. Passion and curiosity drive my work. With nearly 30 years of strategic business, technology, healthcare and marketing experience (domestic and global) I help organizations figure out their customers, develop ideas, products and services into actionable, outcome oriented solutions and then craft visual and written messages that are easily understood. I make it easier for companies to collect insight and translate that into the needs of their users. To help users connect their needs to the value we need to answer the question: "What's in it for me?" or "How will this solve X?" By understanding what users want or why, and then making the connection with how does the solution fit with the values and needs/wants, efficiency can be gained in the process of developing real solutions with less detours along the way.
resume:
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public speaking requests:
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